Mesh Korea Operates Part-Time Job Platform 'Booroong Friends' in Gyeongin Area

Strengthening Last-Mile Delivery Competitiveness Following Quick Commerce Infrastructure Expansion

[Asia Economy Reporter Kim Cheol-hyun] Mesh Korea (CEO Yoo Jung-beom), which operates the IT-based comprehensive distribution logistics brand 'Boorung,' announced on the 13th that it will additionally operate the delivery platform 'Boorung Friends,' which allows general public participation, in Gyeonggi-do and Incheon areas following Seoul.

Boorung Friends is a delivery platform where anyone aged 19 or older can work and earn income as much as they want 24 hours a day by bicycle, kickboard, or on foot. Mesh Korea has newly added Gyeonggi-do and Incheon areas to the service areas that were previously limited to Seoul only. In line with the rapidly expanding quick commerce infrastructure, Boorung Friends operation plans to expand nationwide in the future.

Launched last year, Boorung Friends has contributed to enhancing Boorung's last-mile logistics competitiveness by playing an active role not only in food and beverage delivery but also recently in quick commerce delivery for various Beauty & Health (B&H) franchises. Boorung Friends assigns optimized delivery orders based on actual driving distance through AI and big data-based IT solutions. This allows continuous delivery without long waiting times, which is an advantage.

Nam Gyu-han, Product Owner (PO) of Mesh Korea, who is responsible for planning and operating the Boorung Friends service, said, "We plan to gradually expand Boorung Friends beyond the Gyeongin area, focusing on bases where Boorung's logistics services are intensively operated." He added, "As we rapidly expand the quick commerce infrastructure, we will operate Boorung Friends more efficiently to create optimal synergy with existing delivery methods."

This content was produced with the assistance of AI translation services.