I am the King of Lunar New Year Promotion!
Dongdaemun-gu Selected '2021 First Half Press King (Outstanding Department and Employee)'... Encouraging Staff to Actively Prepare Press Releases to Deliver Useful District Information
[Asia Economy Reporter Jong-il Park] “I planned and prepared from the planning stage with the mindset that the beginning and end of work is reporting, and I am grateful to receive such a great award.”
This is the acceptance speech of Yoon-il Lee (First Half Reporting King), an officer working in the Welfare Policy Division of Dongdaemun-gu (Mayor Yu Deok-yeol).
On the morning of the 8th, the district awarded prize money and the mayor’s commendation to the departments and employees selected as the ‘2021 First Half Reporting King (Outstanding Departments and Employees)’.
The district selected the Reporting King by evaluating contributions to district administration promotion through active discovery of press releases.
A district official stated, “We promoted the selection of the Reporting King to encourage employees to write press releases, motivate them, and enable residents to timely utilize useful district administration information through press releases.”
Based on press releases submitted by each department and dong office, evaluations were made on ▲press release submission records ▲employee participation ▲actual media coverage, and the final selected departments and dongs were ▲Best Education Support Division (online operation of Dongdaemun Academic Counseling Center, online Indian humanities travel lectures, etc.) ▲Excellent Welfare Policy Division (Dongdaemun-gu Bodeumnuri Project, zero welfare blind spots, etc.) ▲Excellent Jeonnong 2-dong Resident Center (volunteer camp operation, delivery of Love Packages for Family Month, etc.), and the individual Reporting King was selected as Officer Yoon-il Lee of the Welfare Policy Division.
The ‘Reporting King’ selection received great interest from Dongdaemun-gu employees and contributed to a 62% increase in the number of press release registrations compared to the first half of last year.
The district plans to continue expanding the selection of the Reporting King in the second half of this year so that more employees take interest and actively participate in promoting district administration.
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Yu Deok-yeol, Mayor of Dongdaemun-gu, said, “We selected the ‘Reporting King’ to motivate and encourage employees to actively register press releases,” and added, “We will strive to promote useful district administration news not only through press releases that can quickly inform the district’s administration and news but also through various media so that residents can receive more benefits.”
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