aT Leads the Spread of 'Rural Customized' Digital New Deal

CEO Advisory Committee Meeting Held
Promotion of Smart Farms and Domestic Agricultural Products

Appointment Ceremony of the Future Business New Deal CEO Advisory Committee. From the left: Ju Hojong, Professor at Jeonbuk National University; Kang Hyunjik, Editor-in-Chief of Asia Times; Choi Sumyeong, Professor Emeritus at Chonnam National University; Kim Chunjin, President of Korea Agro-Fisheries & Food Trade Corporation (aT); Jeong Gyeongsuk, Team Leader at Agricultural Technology Commercialization Foundation; Kim Yeonjung, Senior Research Fellow at Korea Rural Economic Institute; Park Hyeonghee, CEO of Korea Food Service Information; Kim Hyeongmok, Director of Planning at aT. (Photo by aT)

[Sejong=Asia Economy Reporter Moon Chaeseok] The Korea Agro-Fisheries & Food Trade Corporation (aT) announced on the 9th that it recently held an advisory committee meeting composed of chief executive officers (CEOs) to promote the spread of the Korean New Deal policy. The advisory committee will develop new Korean New Deal business models applicable to rural farming and fishing areas.

At the New Deal Future Business CEO Advisory Committee held at the aT Center in Yangjae-dong, Seoul, experts in agriculture, fisheries, food, and public relations attended, including Choi Sumyeong, Honorary Professor at Chonnam National University; Min Seunggyu, Chair Professor at Hankyong National University; Joo Hojong, Professor at Jeonbuk National University; Kim Yeonjung, Senior Research Fellow at the Korea Rural Economic Institute; and Jeong Gyeongsuk, Team Leader at the Foundation of Agri-Tech Commercialization and Transfer.

During the meeting, the ‘Resident Participation Sharing Economy-type Smart Farm Distribution’ project for the Digital New Deal and the ‘Korea Green Food Day Campaign’ project, a Green New Deal task, were discussed respectively. Opinions were also exchanged on various projects such as ‘Introducing Domestic Agro-Fisheries Products to Preschool Children.’

The ‘Resident Participation Sharing Economy-type Smart Farm’ project is a sharing economy-type smart farm model that allows many participants from rural sites, including local residents, returnees to farming and rural areas, and young farmers, and considers distribution and consumption stages. It is expected to contribute to the spread of smart agriculture, increase income for small and medium-sized farms, and create new jobs.

The ‘Korea Green Food Day Campaign,’ a plan to activate consumption using low-carbon agricultural and livestock products, and the ‘Introducing Domestic Agro-Fisheries Products to Preschool Children’ project aimed at forming healthy eating habits for future generations of infants and toddlers are being promoted to practice ESG (environment, social, governance) management and secure a sustainable consumption base for agriculture and fisheries.

Through the agro-fisheries food New Deal advisory committee, aT plans to obtain new business ideas to participate in the Korean New Deal promoted by the government and prepare execution plans for business projects.

Kim Chunjin, President of aT, said, “To create rural farming and fishing areas as prosperous as those in the Netherlands, innovative business models like the resident participation sharing economy-type smart farm are necessary,” adding, “We will do our best to gather various opinions and discover projects so that the achievements of the Korean New Deal can spread to rural farming and fishing areas.”

This content was produced with the assistance of AI translation services.