Galleria百 Launches Breguet Pop-up Store for the First Time in Korea

Galleria Department Store will present the 'Breguet' pop-up store at the luxury hall until the 20th, commemorating the 220th anniversary of the invention of the tourbillon.

[Asia Economy Reporter Lim Chun-han] Galleria Department Store announced on the 8th that it will showcase the 'Breguet' pop-up store commemorating the 220th anniversary of the invention of the Tourbillon for the first time in Korea at the luxury pavilion until the 20th. The Tourbillon is a device that reduces time errors caused by gravity.

Breguet is a Swiss luxury watch brand whose founder, Abraham-Louis Breguet, invented the Tourbillon and still holds the patent rights. To commemorate this, the pop-up will feature Korea-exclusive products such as the Classic Double Tourbillon 5345 Quadrolozi (around 800 million KRW), Marine Tourbillon Equation Marchante 5887 (around 280 million KRW), and other Tourbillon-equipped products like the Classic Tourbillon Messidor 5335 (around 190 million KRW). New novelty products from 2021 will also be introduced.

This pop-up is characterized by recreating the entire store as if it were a single Tourbillon. At the store entrance, the Tourbillon cage is suspended in the air, and each wall features five keywords representing the Tourbillon: history, emotion, design, accuracy, and invention.

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