Enjoy K-Artworks with LG OLED TV

Collaboration with Domestic Culture and Arts Content Company Polestar Art (Polestar Art)

Models are appreciating artworks by Korean artists through the OLED Gallery app.

[Asia Economy Reporter Kim Hyewon] LG Electronics announced on the 4th that it has collaborated with domestic culture and art content company Polestar Art to add a K-Fine Art theme to the OLED Gallery app installed on LG OLED TVs, allowing users to enjoy works by Korean artists for free.

OLED Gallery is a service that allows users to appreciate artworks such as paintings, photographs, and videos through self-emissive LG OLED TVs. It is available globally on 2017 model OLED TVs as well as premium LCD TVs including LG QNED MiniLED and LG NanoCell TVs (models from 2018 onwards).

LG Electronics provides a link within the gallery that connects to the Polestar Art app for customers who want to enjoy more artworks on high-definition TVs. Customers can view 80 artworks provided by OLED Gallery without a paid subscription, and by subscribing to Polestar Art’s service, they can additionally enjoy over 4,000 artworks by Korean artists currently registered, along with new works updated monthly.

Polestar Art offers not only works by Korean modern art masters such as artist Kim Changyeol, known as the "Waterdrop Artist" and recognized for his significant contribution to Korean contemporary art, and Kwon Sooncheol, a master of Korean expressionism who depicted modern and contemporary history in his works, but also a large number of works by emerging Korean artists active worldwide.

Jung Sunghyun, Head of HE Service Planning and Operations at LG Electronics, said, "We will continue to expand collaborations in the field of art so that more customers can experience the innovative technology and design of LG OLED TVs."

This content was produced with the assistance of AI translation services.