Apple iPhone 12 Sells 100 Million Units in Just 7 Months... Record-Breaking Success

iPhone 12 series [Image source=Yonhap News]

[Asia Economy Reporter Joselgina] Apple's first 5G smartphone, the 'iPhone 12 series,' surpassed 100 million units sold just seven months after its release. This is a speed similar to the iPhone 6, which recorded a super cycle during the LTE era.

According to Counterpoint Research on the 1st (local time), the cumulative shipments of the iPhone 12 series exceeded 100 million units as of last April. This record was achieved seven months after launch, two months faster than its predecessor. Considering the impact of COVID-19 that swept the world last year, this is regarded as a very meaningful achievement.

Sales Trends After the Release of iPhone 6, iPhone 11, and iPhone 12 Series

In particular, this is also similar to the level of the iPhone 6 in 2014, which experienced a super cycle. At that time, Apple, which had only released 3.5-inch or 4-inch models for several years, adopted large displays of 4.7 inches and 5.5 inches for the first time, which attracted strong demand.

In the case of the iPhone 12, it is interpreted that being the first 5G smartphone, its design, and the full OLED transition led consumers to choose it. Among the models, the iPhone 12 Pro Max accounted for 29% of the total series shipments.

Apple is achieving strong performance thanks to the success of the iPhone 12. According to Counterpoint Research, the revenue generated by the iPhone 12 series in the first seven months after launch is 22% higher compared to the same period of its predecessor. As of last April, it also recorded the highest market share ever. This trend was expected to continue in May as well.

In particular, Apple's iPhone ASP (average selling price) reached an all-time high, leading to analysis that the iPhone 12 series' super cycle will translate into a sales super cycle for Apple.

Counterpoint Research stated, "The iPhone 12 series was less affected by COVID-19 than its predecessor," and evaluated that "consumers who did not replace their devices due to the pandemic upgraded to the iPhone 12."

This content was produced with the assistance of AI translation services.