11st Opens ‘SOVAC Market,’ a Social Enterprise Product Specialty Store

11st has opened the 'SOVAC Market,' a specialized ethical shopping section where customers can easily purchase products from various social enterprises.

[Asia Economy Reporter Lim Chunhan] 11st announced on the 1st that it has opened the ethical shopping specialty store 'SOVAC Market,' where various social enterprises' products can be easily purchased.

In collaboration with SK Group's social enterprise Haengboknarae, SOVAC Market features sellers from social enterprises, preliminary social enterprises, and social venture companies, offering products themed around eco-friendliness, veganism, and fair trade, including food, daily necessities, digital devices, fashion, beauty, and sports leisure items. Currently, 10,000 products are available, and there are plans to continuously expand the participating social enterprises and product categories.

11st is holding the 'SOVAC Market Opening Promotion.' A 30% discount coupon is provided to enable many customers to purchase products from social enterprises. Additionally, a special live broadcast for Social Enterprise Day will be held. Haengbok and Haengboknarae, social enterprises that return sales proceeds to local communities, have prepared a barbecue pork rib 3-piece set, which can be purchased at about 37% off during the broadcast.

An official from 11st said, "SOVAC Market will become a solid distribution channel for social enterprises that need to activate online sales," adding, "We expect that by providing customers with opportunities to participate in ethical consumption, social enterprises will grow further and practice social value."

This content was produced with the assistance of AI translation services.