SK Nexilis and Jeongeup City Create Signature Attraction to Revitalize Local Economy

[Asia Economy Reporter Hwang Yoon-joo] SK Nexilis, a copper foil manufacturing investment company of SKC, is joining forces with Jeongeup City to revitalize the local economy. They plan to create tourism products that showcase the unique charm of Jeongeup and support local small business owners in gaining competitiveness.

On the 30th, Kim Young-tae, CEO of SK Nexilis, signed a business agreement with Yoo Jin-seop, mayor of Jeongeup, at Jeongeup City Hall in Jeonbuk to establish a foundation for mutual growth in the local community. The agreement includes forming a joint TF with Jeongeup City to ensure direct benefits to the community and to continuously promote revitalization efforts.

Specifically, they will create a signature street unique to Jeongeup. First, vacant stores in the area will be remodeled and operated as pop-up stores by inviting verified youth startup teams. The plan is to develop distinctive local specialties and create a street that can only be seen in Jeongeup.

At the same time, a support program for local small business owners will be operated to help them grow together on the signature street. Selected local small business owners will receive customized education including capacity-building training, one-on-one coaching by experts, and consulting support, along with assistance for space remodeling.

They also plan to hold regular food truck festivals by inviting famous food trucks nationwide and operating local specialty food booths. In particular, they will develop trekking courses that allow visitors to experience the beautiful natural environment of Jeongeup, which includes Naejangsan, and hold walking competitions. This is to encourage tourists to visit even during off-peak seasons, not just during the autumn foliage season.

A ‘Tour House’ for visitors staying overnight in Jeongeup will also be established. The plan is to lease long-term and remodel motels that are either vacant or old, and offer them at reasonable prices.

Kim Young-tae, CEO of SK Nexilis, said, "As a member of the local community, we will do our best to ensure that our mutual growth efforts bear fruit, contribute to revitalizing the local economy, and increase social value."

This content was produced with the assistance of AI translation services.