bhc Chicken Continues BSR Activities... Tops Social Contribution Interest

[Asia Economy Reporter Moon Hyewon] bhc Chicken announced on the 30th that it has become the number one brand in social contribution interest among chicken companies as a result of continuous social contribution activities.

According to the Global Big Data Research Institute, an analysis of big data from 220,000 sites across 12 channels including news, cafes, blogs, communities, and SNS channels targeting seven domestic chicken companies from April to May this year showed that bhc Chicken had the highest volume of information related to social contribution.

bhc Chicken has been operating the social contribution program ‘BSR (bhc+CSR)’ since 2017, consisting of the ‘Haebaragi Volunteer Group’ and ‘bhc Hero,’ and has been carrying out activities in various fields.

The Haebaragi Volunteer Group, a university student volunteer organization, selects a total of 10 volunteers each year through a strict screening process. Currently, the 5th group is active, and since January this year, they have been conducting volunteer work addressing issues that require national empathy such as low-income vulnerable groups, people with disabilities, child safety, environmental protection, and abandoned animals.

bhc Hero is a program under the theme ‘You are a true hero,’ which selects citizens who have performed exemplary good deeds and righteous acts in our society and awards them at the company level.

This year, bhc Chicken selected as bhc Hero protagonists a captain who rescued a sailor who fell into the sea despite needing rest after shoulder surgery, a bus driver who discovered a fire in a shopping district and rushed to the scene to perform initial fire suppression, a lieutenant and sergeant who carried out rescue measures with their bare hands at the scene of a seven-car pileup on the highway, and a citizen who saved a 70-year-old security guard who lost consciousness due to cardiac arrest through CPR.

This content was produced with the assistance of AI translation services.