Koas, Online Chair Sales Increase by 700%

One of KOAS Online's representative hit products, the 'Erche' chair series.
[Photo by KOAS]

[Asia Economy Reporter Kim Jonghwa] The Koas online chair series is gaining attention in the market as sales rapidly grow.

According to Koas, online chair sales in the first half of the year increased by 700% compared to the previous year. With reasonable prices, sturdy durability, and user-friendly designs, the sales of online chair series such as Erche, Diache, and Brio White have grown significantly.

Koas strengthened its online business organization last year. It extensively revamped everything from planning and product development to delivery, production, design, and service. Especially, as time spent at home increased due to COVID-19 and remote work, Koas focused on addressing the growing importance and interest in chairs by researching various customer needs and functions, which was effective in strengthening the product lineup, according to Koas.

In line with the untact trend, Koas provided customers with diverse content through online channels such as videos and social media, and highlighted its unique quality competitiveness, which was also a key growth factor.

Thanks to these efforts, reviews have continued on various channels including YouTubers, and chair sales this year have shown more than six times the sales compared to the previous year, bearing fruit. The industry views that among many chairs, Koas is highly rated for cost-effectiveness due to its high quality relative to price, various functions, and simple design, leading to steady purchases.

A Koas representative said, "Researching and reflecting on what customers need seems to have led to continuous growth," adding, "We will continue to research and develop product expansion and services so that many customers can continue to be with Koas."

This content was produced with the assistance of AI translation services.