Samyang Foods Buldak Brand Surpasses 3 Billion Units in Cumulative Sales

[Asia Economy Reporter Lim Hye-sun] Samyang Foods announced on the 28th that the cumulative sales volume of the Buldak brand (based on noodle products) has surpassed 3 billion units. This means that 4 out of 10 people worldwide have eaten Buldak Bokkeum Myun.

If you add up the length of all the Buldak Bokkeum Myun noodles sold so far, it amounts to about 78 million km, a distance that can circle the Earth and the Moon 101 times.

Launched in 2012, Buldak Bokkeum Myun gained popularity mainly among spicy food enthusiasts due to its "addictive spiciness," and became a global hit product following the "Fire Noodle Challenge" that started on YouTube in 2016. Based on a solid demand both domestically and internationally, cumulative sales reached 1 billion units in 2017, 2 billion in 2019, and 3 billion in 2021, maintaining steady growth even nine years after its launch.

The growth of Buldak Bokkeum Myun is especially remarkable in overseas markets. Exports, which were only 10 billion KRW in 2015, exceeded 300 billion KRW last year, and the number of export countries expanded to 85. The largest export market is China. Buldak Bokkeum Myun consistently ranks among the top-selling ramen during China's largest shopping events such as the 618 Shopping Festival and Singles' Day, enjoying high popularity locally. At this year's 618 Shopping Festival, it ranked first in sales on major platforms including JD.com, Tmall, and Pinduoduo, proving the power of the Buldak brand.

Riding on the global popularity of Buldak Bokkeum Myun, Samyang Foods surpassed 100 million USD in exports in 2017 and 200 million USD in 2018. This year, exports are expected to reach 300 million USD.

A Samyang Foods official said, "The Buldak brand is synonymous with Korean spiciness and sells more than 500 million units annually," adding, "We will focus on strengthening product and brand competitiveness to grow Buldak into a global long-lasting brand."

This content was produced with the assistance of AI translation services.