GS Shop has signed a business agreement with health functional food specialist company Novarex to jointly develop private brand (PB) health functional food products.

GS Shop has signed a business agreement with health functional food specialist company Novarex to jointly develop private brand (PB) health functional food products.

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[Asia Economy Reporter Lim Chunhan] GS Shop announced on the 24th that it has signed a business agreement with health functional food specialist company Novarex to jointly develop private brand (PB) health functional food products.


The two companies plan to cooperate mutually to launch GS Shop's health functional food PB brand Simple Bio, with GS Shop exclusively outsourcing the production of Simple Bio.


In addition, Novarex will supply individually recognized (notified type) ingredients developed reflecting market trends and produce and supply high-quality products. Novarex is the number one domestic manufacturer of health functional foods and holds numerous domestic and international patents.



A GS Shop official said, “As the health functional food market is rapidly growing due to the spread of COVID-19, we decided to collaborate with Novarex to respond to trends and introduce various products,” adding, “We will present products that meet customer expectations so they can focus on managing their health.”


This content was produced with the assistance of AI translation services.

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