Gmarket Global Shop Selects MONSTA X Minhyuk and Hyungwon as YouTube Models
[Asia Economy Reporter Lim Chunhan] Gmarket Global Shop announced on the 24th that it has selected Monsta X members Minhyuk and Hyungwon as new models for its official YouTube channel ‘Insao Oppa’.
Insao Oppa targets the global MZ generation with a concept that introduces the latest Korean culture such as K-pop, K-beauty, and K-fashion, surpassing approximately 400,000 subscribers. In particular, it showcases trendy content through continuous collaborations with popular K-pop artists. It operates programs like Insao Idol featuring popular K-pop artists, and last year, it released its first web drama, attracting significant attention from viewers worldwide.
Gmarket Global Shop will present upgraded content every Sunday at 6 PM starting with the teaser for Insao Oppa Season 5, which will be released on the 27th. The two members will introduce the latest K-trends and Gmarket Global Shop products in an entertaining web variety show format through different sub-characters (bu-characters) in each episode.
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An eBay Korea official said, “Gmarket Global Shop is gaining great response from global subscribers as a K-content platform where they can experience and learn about various Korean cultures,” adding, “We will continue to present differentiated experiential and interactive content together with Monsta X’s Minhyuk and Hyungwon.”
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