DB Insurance Publishes Mobile Social Magazine PromyLife
[Asia Economy Reporter Oh Hyung-gil] DB Insurance announced on the 23rd that it has revamped its customer newsletter Promi Life into a mobile-based social magazine.
The social magazine Promi Life adopts content and design optimized for viewing on smartphones and is delivered to customers through various channels including DB Insurance's KakaoTalk Plus Friend, website, and blog.
Experts currently working in the field, such as securities analysts and doctors, participate in content creation. They select the most essential economic and health information for daily life and explain it clearly based on abundant knowledge and experience. Additionally, the content is produced in video format to help customers easily view and understand the information.
A new magazine is published every month, and customers can receive it via KakaoTalk by adding DB Insurance as a Plus Friend.
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A DB Insurance official stated, "In response to the non-face-to-face era following COVID-19, we will continue to make efforts to strengthen communication with customers by conveniently delivering more useful information through various media."
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