Now in Paris "Cheaper and Easier Direct Purchase... Just Enjoy Your Trip in Paris"

Operation of Local Logistics Center in France
Price Competitiveness Increased with Direct Delivery System
Customers Flock, Annual Sales Reach 20 Billion KRW

Cheon Jeong-wook, CEO of Now in Paris.

[Asia Economy Reporter Lim Chun-han] "At the end of your overseas trip, you don’t have to carry shopping bags on the plane or stand in long lines at crowded airports to pay customs duties. With just a few clicks from your living room, you can experience Paris, France."

◆ Items sourced locally in France, competitive pricing = Cheon Jeong-wook, CEO (40, photo) of Now in Paris, a French brand select shop, said, "For many Koreans traveling to Paris, visiting local shopping malls is a must. Watching travelers carry heavy shopping bags on the last day of their trip made me think: why not enjoy the trip and shop comfortably from home?"

Now in Paris handles French fashion brands such as Sandro, Maje, Zadig & Voltaire, Maison Kitsun?, APC, and Bonpoint. They operate a logistics center in France, which ensures fast and secure delivery. Products are sourced locally and sent to the Paris logistics center. The direct shipping system moves products straight from stores to the logistics center, eliminating counterfeit issues. Customers can purchase items or sizes not available domestically, and prices are competitive compared to both Paris local and domestic stores.

The shopping mall operates with various services to ensure customers have no inconvenience when purchasing. To quickly respond to customers wanting detailed product information, they introduced Facebook Shops. Additionally, to let customers vividly experience French brands from home, they hold a live broadcast every Wednesday at 6:30 PM.

◆ Annual sales of 20 billion KRW through direct Paris purchases = CEO Cheon said, "I believe the customer’s purchasing experience should be enjoyable. Now in Paris has consistently held the number one spot among Paris-based shopping services because it is cheaper and more convenient than shopping directly in Paris."

As word spreads that overseas direct purchases are easy, convenient, and competitively priced, the number of customers is steadily increasing. When Now in Paris first built its shopping mall through the global e-commerce platform Cafe24 in 2016, its transaction volume was about 3.8 billion KRW. It has grown by 55% annually, reaching approximately 500% growth over the past five years. This year, transaction volume is expected to reach 20 billion KRW.

CEO Cheon emphasized, "Because the entire process is managed and supervised by the company, many customers who are uneasy or find direct purchases difficult are coming to us. At Now in Paris, customers don’t have to worry about anything other than selecting and paying."

CEO Cheon plans to expand the range of services and related businesses further. The product lineup will diversify from fashion to food, living, and travel sectors. Additionally, platforms like Now in Paris will be added for countries such as Japan, Singapore, and Hong Kong. Starting in the second half of the year, Now in Paris Japan, Now in Paris Singapore, and Now in Paris Hong Kong services will be launched sequentially.

This content was produced with the assistance of AI translation services.