Lotte Department Store, Tops Luxury Brand Event... Up to 40% Discount

Premium Outlet Icheon Branch Tops Store Exterior.

[Asia Economy Reporter Lim Chunhan] Lotte Department Store announced on the 15th that it will hold a large-scale luxury brand discount event at 10 TOPS stores nationwide from the 18th to the 27th.

In this event, more than 50 popular overseas luxury brands will be sold at discounts of up to 40%. The participating stores are seven Lotte Department Store locations: Ilsan, Mia, Guri, Bundang, Daejeon, Jeonju, and Dongnae, as well as three outlet stores: Icheon, Gimhae, and Namak.

Previously, the event held by Lotte Department Store in March received explosive responses from customers seeking to purchase overseas luxury goods at reasonable prices. The stock prepared for popular brand products was completely sold out early in the event, and even after the event ended, many customers who missed the opportunity continued to inquire. This time, TOPS increased the event inventory by 1 billion KRW to prepare a total of 6 billion KRW worth of goods, and added 10 new stores to the event locations.

The main items of the event include accessories such as handbags, clutches, and wallets, composed of steady-selling items from popular overseas luxury brands that attracted great interest from customers in the previous event, as well as season-out special price products discounted up to 40%. In particular, wallets, card wallets, pouches, and luxury sneakers and clothing, which are popular among the younger generation, are also prepared. A special discount zone set up separately within the event venue will sell popular event products in limited quantities.

A Lotte Department Store official said, “Analyzing recent luxury consumption trends, the MZ generation, known for their bold and honest attitude expressed as ‘naedonnaesan’ (buying with their own money) and ‘flex,’ has established itself as a major consumer group in the luxury market,” and added, “We plan to continuously introduce various products and special discount events to meet the growing demand for luxury goods.”

This content was produced with the assistance of AI translation services.