SK Stoa Presents Lingerie Special Program 'Body Reform Show'
[Asia Economy Reporter Lim Chun-han] SK Stoa announced on the 10th that it will launch a summer season limited lingerie special program called ‘Body Reform Show’.
The Body Reform Show will premiere on the afternoon of the 12th and will run for three months from June to August, when demand for underwear is high. The program’s name means ‘Let’s make now the prime time, stylishly staying in our prime days,’ implying that changing underwear changes one’s style, and from the day you change your underwear, you are in your prime.
The program features Lee Yoon-mi, a broadcaster who is a mother of three children but continuously renews her prime every day through consistent self-care, as a guest. Since the Body Reform Show focuses only on the summer season, it has prepared a variety of exclusive products, special sets, and super-discounted items.
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The Body Reform Show also runs an event where customers who purchase products are entered into a draw to win fashion items worth 10 million won, including bags and sunglasses from brands such as Gucci, Prada, Burberry, and Saint Laurent.
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