Toyota Holds 'Taste-Targeted Test Drive Event' to Celebrate 2022 Camry Launch
[Asia Economy Reporter Changhwan Lee] Toyota Korea announced that from the 4th to the 30th, it will hold the ‘Perfect Match Test Drive Event’ at all official Toyota dealer showrooms nationwide, where customers can experience various Toyota hybrid electrification models to commemorate the launch of the 2022 Camry.
The ‘Perfect Match Test Drive Event’ offers three themes?Stylish, Eco, and Big & Bold?allowing customers to test drive vehicles according to their preferences, with various prizes awarded through a raffle after the test drive.
Customers who prefer Stylish Driving can choose the newly launched 2022 Camry, which was redesigned in May to enhance design and safety, or the Avalon, Toyota’s representative full-size sedan.
Those interested in Eco Driving can experience the Prius (2WD model), which boasts excellent eco-friendly performance with an energy consumption efficiency of 22.4 km/ℓ (combined fuel economy, Grade 1) and greenhouse gas emissions of 68 g/km, or the Prius C Crossover, known for its dynamic and unique design.
Additionally, customers interested in SUVs or minivans can test drive under the Big & Bold Driving theme the Sienna Hybrid, launched in April as the first hybrid minivan in Korea, or the RAV4 equipped with Toyota’s exclusive all-wheel-drive technology, the E-Four system.
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Kang Daehwan, Executive Director of Toyota Korea, said, “With growing interest in the environment and carbon neutrality, we have prepared this test drive event to widely promote the appeal of hybrid models, which are gaining attention as a practical alternative. We hope customers will directly experience the excellence of Toyota’s various hybrid electrification models, such as the 2022 Camry Hybrid and Prius, according to their preferences.”
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