Maeil Dairies Launches Strawless Sterilized Milk 'Maeil Milk Strawless'

Maeil Dairy's Straw-Free UHT Milk 'Maeil Milk Straw Removed'

[Asia Economy Reporter Seungjin Lee] Maeil Dairies announced on the 3rd that it has launched sterilized milk without plastic straws called ‘Maeil Milk No Straw’ ahead of ‘Environment Day’ (June 5 every year).

‘Maeil Milk No Straw’ is a product that removed the plastic straw from the existing ‘Maeil Sterilized Original’ which had a straw attached. A perforation line was inserted on the sterilized pack’s wing to make it easy to cut with scissors, and the front design features a cow character symbolizing the Year of the Ox 2021 to emphasize the absence of a straw. Maeil Milk No Straw is sold exclusively at Maeil Dairies’ Naver brand store.

Last year, Maeil Dairies led the way by removing straws from the drinking fermented milk ‘Enyo100’, and earlier this year, it also launched ‘Sangha Farm Organic Sterilized Milk’ without straws.

In addition, ‘Slow Milk’, which previously used PET containers, changed its packaging to a paper-based Fresh Pack, and Maeil Milk 2.3ℓ and Sangha Farm Organic Milk have reduced packaging weight to decrease plastic usage. For cup-type products such as RTD cup coffee Barista Rules, aluminum labels were removed to facilitate recycling.

A Maeil Dairies official said, “Last year, we received much support from customers by responding to their ‘straw attack’ and launching Sangha Farm sterilized milk without straws,” adding, “We will continue to listen to customers’ voices and consider the environmental impact of our corporate activities as we seek further improvements.”

This content was produced with the assistance of AI translation services.