"Jjikkgo Malhamyeon Yeongeo Noliteoga" Olleh TV 'Kids Land 5.0' Unveiled

[Asia Economy Reporter Eunmo Koo] KT announced on the 3rd that it will completely revamp the user experience and environment (UX·UI) of Olleh tv Kidsland and introduce Kidsland 5.0, which enhances ease of use.

Olleh tv Kidsland is an IPTV service exclusively for infants and toddlers, offering over 60,000 kids' content titles. Earlier this year, KT launched the English content-only zone of Kidsland called "Play and Learn English Playground," emphasizing a play-based usage concept in response to the prolonged stay-at-home trend.

The biggest features of Kidsland 5.0 are the "English Play Map" and the "English Play Timer." Children can scan the English Play Map, a dedicated paper board for Giga Genie Saypen, with the Saypen or say, "Genie, play English Playground for 30 minutes," to immediately start the English Playground content. This allows infants aged 3 to 5 to easily access English Playground content. The English Play Map can also be used with Rainbow Pen, Taeguk Pen, Teaching Pen, and Pinocchio Pen in addition to the Giga Genie Saypen.

The English Play Timer is an enhanced feature focusing on English content, building on the "Kids Safety Timer" that Olleh tv first introduced domestically in May last year to promote healthy TV viewing habits. Users can say the character's name along with English to Giga Genie and specify the desired viewing time from 1 to 60 minutes in 1-minute increments. Instead of time, it can also be set by episodes from 1 to 10.

Additionally, Kidsland 5.0 places recently watched content lists and popular content prominently on the main screen from the user's perspective, and a Kidsland shortcut button has been added to the remote control. The "English Audio Playback" feature allows English content to be played as audio even when the TV screen is off. "My Bookshelf" lets children view the reading content they have watched at a glance in a bookshelf format. The "Kids Profile" feature enables content curation and special messages such as birthday greetings when a child's profile is registered.

The newly introduced "Pinkfong English Playground" reorganizes Pinkfong English content into five levels from phonics to English words. About 540 English videos from the popular YouTube content "Little Baby Bum," which has approximately 36.4 million subscribers worldwide, are also provided for free.

The Kidsland 5.0 service and UX·UI will be sequentially applied from today to various set-top boxes including Giga Genie 1 to 3 and Olleh tv UHD 1 to 4. The English Play Map can be obtained free of charge at KT stores nationwide until the end of August by users of the "Olleh tv Prime Kidsland Plan (20,900 KRW per month, based on a 3-year bundled basic line)," which allows free access to all 60,000 Kidsland contents.

Kim Hoon-bae, Executive Vice President and Head of KT Media Platform Business Division, said, "Olleh tv Kidsland is Korea’s leading childcare education platform, loved by the most parents and children by providing the largest amount of content and AI-based differentiated services." He added, "We will continue to expand differentiated content and solutions that satisfy both parents and children and solve the challenges of stay-at-home parenting based on the philosophy of ‘Thinking of the Child.’"

This content was produced with the assistance of AI translation services.