Winia Dimchae Donates 'Sharing Love for Abandoned Animals' Fund to Animal Freedom Society On Center

At the donation ceremony for sharing love with abandoned animals held on the 2nd, Yoon Jeong-im, Director of the Animal Freedom Center On Center (left), and Choi Ji-hye, Brand Marketing Manager of Winia Dimchae, are taking a commemorative photo. (Photo by Winia Dimchae)

[Asia Economy Reporter Jeong Hyunjin] Winia Dimchae announced on the 3rd that it held a donation ceremony titled 'Sharing Love for Abandoned Animals with Winia' at the Animal Freedom Union On Center on the 2nd.

Winia Dimchae planned a sponsorship activity to donate a portion of the proceeds after launching the Winia 'Pureflex' air purifier with pet mode applied earlier this year, and explained that it accumulated part of the proceeds from products sold until last month for this campaign, raising a total donation of 30 million KRW.

The donation will be delivered in cash to the Animal Freedom Union at the end of this month, and by participating in the On&On project promoted by the Animal Freedom Union, the 'Winia Air Purifier' name will be given to one of the 'Rooms for Abandoned Animals' in the newly built second On Center in Paju.

Choi Ji-hye, head of brand marketing at Winia Dimchae, said, "Since last year, as part of pet-friendly activities, we have been conducting sponsorship activities for animals, such as donating Winia air conditioners to abandoned animal protection centers," adding, "We will continue to carry out various activities for abandoned animals and strive to fulfill our corporate social responsibility."

Previously, Winia Dimchae has continued activities for animals, such as donating Winia air conditioners to abandoned animal protection centers together with Baekho, a representative celebrity pet star who served as an honorary ambassador for the Ministry of Agriculture, Food and Rural Affairs and the Korea Tourism Organization last year, and donating feed through online SNS events for abandoned animal feed.

This content was produced with the assistance of AI translation services.