Public Shopping Partners with Korea Agricultural and Food Corporation Federation to Expand Agricultural and Livestock Product Distribution Channels

Support for Sales of Local Excellent Agricultural and Livestock Products and Regional Foods through 'Gongyeong Labang'

Public Shopping and the Korea Agricultural and Food Corporation Federation are signing a win-win business agreement to expand the distribution channels for agricultural and livestock products.

[Asia Economy Reporter Kim Cheol-hyun] Public Shopping announced on the 2nd that it has signed a win-win business agreement with the Korea Agricultural and Food Corporation Federation to expand sales channels for agricultural and livestock products. Through this agreement, Public Shopping will sell various excellent regional agricultural and livestock products and local foods owned by the Agricultural and Food Corporation Federation on 'Gongyeong Labang'.

Public Shopping opened the mobile live commerce platform Gongyeong Labang in March and is preparing broadcasts by selecting 24 products from the Agricultural and Food Corporation Federation suitable for mobile commerce. The live broadcasts will be conducted with partners appearing directly to sell and create a sense of presence.

The Korea Agricultural and Food Corporation Federation, currently composed of about 590 member companies nationwide, was established in 2006 to strengthen the competitiveness of the agricultural and food industry and producers. It actively engages in activities such as improving government policy systems, fair trade in agricultural and food products, revitalizing distribution, and operating the largest domestic direct transaction market, Baro Market.

Through the business agreement, Public Shopping and the Agricultural and Food Corporation Federation agreed to actively work on ▲ discovering and supporting processed food manufacturing corporations that increase the added value of excellent domestic agricultural and livestock products ▲ developing growth models between domestic agricultural and livestock products and small and medium-sized manufacturers ▲ discovering excellent agricultural, livestock, and marine products and local foods and spreading successful cases.

Park Jin-sang, Head of Management Support at Public Shopping, said, "The Agricultural and Food Corporation Federation has an extensive network, as it is a gathering of agricultural and livestock producers nationwide." He added, "Since we have secured various high-quality agricultural products and specialties, we will strive to promote good products that consumers can trust and purchase, and to provide producers with reliable sales channels."

This content was produced with the assistance of AI translation services.