WEMAKEPRICE O, 'Dangol Care' Effect... 7 Times Higher Sales Compared to Regular Stores

After the App Revamp Last March, Autonomous Marketing Targeting Regular Customers Possible

[Asia Economy Reporter Kim Cheol-hyun] Wemakeprice O announced on the 1st that, after introducing the 'Regular Customer Care feature,' data analyzed over 10 weeks from March 10 to May 18 showed that stores using the Regular Customer Care feature had sales 7.6 times higher than regular stores.

In March, Wemakeprice O launched the 'Regular Customer Care feature,' which allows any self-employed restaurant owner to directly conduct promotions targeting regular customers and share store news. For example, stores can send news to customers who have designated the store as a regular or provide exclusive promotional coupons. Each business autonomously decides the promotion methods and details.

With efficient marketing enabled through customized promotions suited to each store's situation, sales at stores using the Regular Customer Care feature have been on the rise. Sales in the most recent week increased by 47.6% compared to the first week after the service launch. The total number of food service businesses joining Wemakeprice O after the introduction of the Regular Customer Care feature also increased by 37% compared to the previous 10 weeks.

Ha Jae-wook, CEO of Wemakeprice O, said, "The Regular Customer Care feature is intended to allow the Wemakeprice O platform to be used like an independent app," adding, "We will continue to upgrade the system so that self-employed restaurant owners can focus on store operations without a heavy burden in using the platform."

This content was produced with the assistance of AI translation services.