Lotte Food Launches Pig Bar TV Commercial After 7 Years... Targeting Ice Cream Peak Season

[Asia Economy Reporter Lim Hye-sun] Lotte Food is launching a Pig Bar TV commercial for the first time in seven years.

On the 31st, Lotte Food announced that it will air a Pig Bar commercial with the concept of "Imaginative Pig Bar." The cheerful content conveys that eating Pig Bar makes you feel good, enhances your imagination, and leads to great results.

The first episode, set in Hwaseong, has been released, with the second episode scheduled for July 4th, and the third episode, a consumer participation commercial, planned for release in July. The TV version is a 15-second clip featuring only part of the content, while the full video showing how Pig Bar connects to Hwaseong can be viewed on Lotte Food's YouTube channel.

In particular, to communicate with the MZ generation, the three Pig Bar commercials will be produced based on consumer ideas. Under the theme "Your imagination becomes reality," a celebrity who will be announced soon will personally select the advertising ideas submitted, and the chosen ideas will be made into actual commercials. The grand prize for the advertising idea contest is 10 million won, with a total prize pool of 20 million won.

Besides the advertising contest, the second and third events under the theme "Your imagination becomes reality" will continue. These include a Pig Bar design contest and a product idea contest, aiming to actually launch products that embody consumers' imaginations.

The Pig Bar TV commercial is the first in seven years since the 2014 "Opened the red bag, one more" episode, which utilized the mondegreen phenomenon (a type of mishearing where foreign language phrases sound like meaningful words in the listener's native language). At that time, even without a major model, the commercial video recorded over 4 million views solely with its entertaining content.

This content was produced with the assistance of AI translation services.