7-Eleven Launches Juicy Fresh and Spearmint Drinks... "Unique Collaboration with National Gum"

Juicy Fresh Ade and Spearmint Ade sold at 7-Eleven.

[Asia Economy Reporter Lim Chunhan] Seven Eleven announced on the 28th that it has launched its own brand (PB) pouch drinks Juicy Freshade and Spearmint Ade in collaboration with the popular gum.

Juicy Fresh and Spearmint are representative products of the domestic gum market, first released by Lotte Confectionery in 1972, and have been loved by consumers for over 50 years.

Juicy Freshade is a sweet ade product filled with the unique fruity flavors of Juicy Fresh gum such as orange, grape, and pineapple, while Spearmint Ade features the refreshing and crisp taste characteristic of mint, making it enjoyable in a clean way.

These products use the original gum extract as is, allowing consumers to enjoy the taste and aroma for a long time while drinking. Additionally, the actual gum design is applied to the packaging to highlight the product's characteristics. The production of these products is handled by Dongsuh Wellbeing. Dongsuh Wellbeing is a social enterprise certified as a standard workplace for the disabled, realizing job creation and sharing for socially vulnerable groups.

As part of its eco-friendly management, Seven Eleven replaced the plastic straws that were previously provided free of charge with pouch drink purchases with eco-friendly polylactic acid (PLA) straws. PLA straws are made from plant-based materials such as corn starch and are 100% biodegradable in nature.

A Seven Eleven official said, “As the weather gets hotter, sales of pouch drinks, a representative convenience store summer product, are continuously increasing. Since this summer is expected to be hotter than usual, we plan to continuously introduce unique products.”

This content was produced with the assistance of AI translation services.