Stretching Wuhan, China... KOTRA Hosts K-Food Online Promotion Event

At the 2016 'K-Food Fair' held in Chengdu, China, participating companies and buyers are conducting consultations.

[Asia Economy Reporter Kim Heung-soon] KOTRA announced on the 26th that it will hold the 'K-FOOD Inside China' event for three days starting on the 28th in Wuhan, Hubei Province, China, to help domestic food companies enter the Chinese inland market.

This event will promote sales using online platforms and publicity through Wanghong (網紅, online influencers). The event focuses on expanding K-FOOD's entry into the Chinese market, where exports to China are gradually increasing. Eight domestic companies specializing in healthy convenience foods, such as kids' meals, rice sticks, grain gangjeong, and protein shakes, which are gaining attention from Chinese consumers, will participate.

The participating domestic companies have no prior experience exporting to China and plan to test the reactions of local inland consumers through this event before fully entering the Chinese market.

KOTRA also plans to hold an online and offline Korean product promotion fair in September with Yangluogang (??港) Service Co., Ltd., located in the Huazhong Trade Service Zone in Wuhan. Yangluogang Service Co., Ltd. is a subsidiary of Wuhan Financial Group, the largest financial company in Hubei Province, and is constructing a business complex including a convention center and a Wanghong broadcasting base.

Hong Chang-pyo, head of KOTRA's China Regional Headquarters, said, "Now is the time to seek entry into the Chinese inland market, which is recovering after the COVID-19 pandemic," adding, "We hope this event will further expand the popularity of K-FOOD among Chinese consumers."

This content was produced with the assistance of AI translation services.