Daesang Group DSN Launches Cosmetics Brand 'Phytocore'

Challenging the Anti-Aging Market with 4th Generation Plant-Based Collagen

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[Asia Economy Reporter Lim Hye-seon] 100LABS, the lifestyle brand of Daesang Group's DS& Co., has launched the cosmetics brand ‘phytocore’ and challenged the anti-aging market.

According to a report by market research firm P&S Intelligence on the 26th, the global anti-aging market is expected to reach 494 trillion won by 2030. The key keyword in the anti-aging market is collagen. Collagen is the main protein of all connective tissues such as skin, blood vessels, teeth, and muscles, constituting about 80% of the skin dermis.

‘phytocore’, launched by 100LABS, uses phyto-collagen extracted from organic hibiscus fruit and flowers containing antioxidant ingredients as its main ingredient. Phyto-collagen is the 4th generation pure plant-based collagen, an evolution beyond 2nd generation animal collagen and 3rd generation fish collagen. Phyto-collagen consists of ultra-fine particles with high skin absorption rate, and contains antioxidant components not found in fish collagen that strengthen collagen bonds and prevent loss.

Additionally, ‘phytocore’ has received the Eve Vegan certification established by the Vegan France Association, reflecting a value-oriented consumption trend that considers both animals and the environment. Eve Vegan is responsible for certification and management of vegan products including cosmetics, food, textiles, and health supplements, and is currently recognized throughout Europe, Korea, and worldwide.

The new products include two types: ‘phytocore Collagen Infusing Ampoule Serum’ and ‘phytocore Collagen Lifting Cream’, which maximize the efficacy of collagen.

This content was produced with the assistance of AI translation services.