Seven Eleven Launches Han-kki Dumppuk Rice Bowl... "Targeting Hope Meal Voucher Customers"

Two types of Hanki Deumpuk Deopbap lunch boxes sold at Seven Eleven.

[Asia Economy Reporter Lim Chun-han] Seven Eleven announced on the 26th that it has launched the lunchbox ‘Hankki Deumpuk Deopbap’ to attract customers using the Hope Meal Voucher. The Hope Meal Voucher support project, conducted by the Seoul Metropolitan Office of Education, was established to alleviate concerns about student meal shortages and reduce the burden on parents due to prolonged remote classes caused by COVID-19.

Seven Eleven introduced a customized lunchbox with reduced calories and sodium based on school meal standards. Currently, Hope Meal Voucher lunchboxes are restricted to those with sodium content below 1,067mg, calories below 990kcal, and protein above 11.7g.

The Hankki Deumpuk Deopbap lunchbox comes in two types: Beef Bulgogi Deopbap and Charcoal-grilled Dakgalbi Deopbap, balanced with the five major nutrients including carbohydrates, protein, and vitamins. To maintain the best rice taste, which is the most important aspect of deopbap, it uses Samgwang single-origin rice milled within 3 days, and adds fresh chicory delivered daily directly from the production area. The Beef Bulgogi Deopbap features tender beef bulgogi with a slightly sweet seasoned broth for mixing, while the Charcoal-grilled Dakgalbi Deopbap harmonizes the smoky spicy dakgalbi with savory mayonnaise.

Various promotions are also underway. When purchasing Hope Meal Voucher products such as lunchboxes, gimbap, and fruits, customers receive a basic 10% discount along with additional discounts from telecom providers. Additionally, customers who pay over 5,000 won with the Hope Meal Voucher and accumulate points via the mobile app will receive a 2,000 won mobile gift certificate.

A Seven Eleven representative said, “We planned this product with the hope that students can enjoy a hearty and healthy meal at an affordable price,” adding, “We plan to sequentially release lunchbox products that meet voucher standards in the future.”

This content was produced with the assistance of AI translation services.