[K-Food Hidden Hero] The Quality of Ingredients That Even Picky Moms Trust

⑪ Maeil Dairy Sangha Kitchen

[Asia Economy Reporter Lim Hye-sun] Maeil Dairies' home meal replacement brand Sangha Kitchen has been growing its sales by 100% annually since launching products that differentiate themselves by the quality of ingredients without being overly stimulating. It is popular among consumers as it offers peace of mind to discerning mothers in households with children, promoting a mild taste and high-quality convenience foods. In particular, it uses trusted ingredients such as Sangha natural cheese, Maeil Dairies' U Cream, and milk.

Recipes That Capture the Homemade Feel

Maeil Dairies started with three types of curry in 2018 and introduced pasta sauces and cream soups in 2019. The three curries?Butter Chicken Curry, Pork Curry, and Beef Curry?are made using a direct-fire roasting method where curry powder is blended with 12 spices in an optimal ratio and roasted in a cauldron over direct heat. The curry is slowly aged for 24 hours to enhance its flavor. The process of trimming and adding vegetables and meat is designed in a homemade style. To create a home-style curry with abundant and large chunks, domestic onions, cabbage, and carrots are carefully prepared. The meat is pre-treated with know-how to retain rich juices, enhancing texture and umami.

The three pasta sauces?cream, tomato, and rose?are premium retort sauces made with handcrafted recipes leveraging Maeil Dairies' 50 years of dairy expertise. To enrich the texture, domestic onions, garlic, and other vegetables are carefully prepared, and natural cheeses such as Camembert, Ricotta, and Brie are used to bring out the deep flavors of authentic Italian pasta sauces. Unlike conventional retort products with aluminum packaging that require transferring to a plate or frying pan for heating, these sauces can be simply microwaved in their slightly opened packaging and poured directly over pasta, enhancing convenience.

"Don’t Feel Sorry for Your Child"

The three soups?mushroom cream, potato cream, and clam chowder?are liquid cream soups that combine undried raw ingredients with rich U Cream and Ricotta natural cheese to deliver the original rich flavors of the ingredients. Given the nature of soup cooking, where taste and texture can vary depending on the order of ingredient addition, Sangha Farm Slow Kitchen soups follow the precise order and cooking times for key ingredients such as onions, U Cream, and milk to replicate the taste of homemade soup. The consistency is adjusted to be smooth so that it can be conveniently enjoyed by pouring into a cup and drinking without a spoon. The most popular product among consumers is the ‘Mushroom Cream Soup.’

A Maeil Dairies official explained, "The response is positive among loyal customers who have experienced ‘Sangha Cheese’ and ‘Sangha Farm.’ For mothers who perceived convenience foods as overly stimulating or containing many artificial ingredients, Sangha Kitchen’s convenience foods offer a premium taste experience akin to dining at a restaurant and instill trust that they don’t have to feel sorry for their children."

This content was produced with the assistance of AI translation services.