Kia Holds Employee Walking Donation Campaign to Celebrate Founding Anniversary

[Asia Economy Reporter Changhwan Lee] Kia will engage in social contribution activities on the 25th to celebrate its anniversary.

Kia has designated the two weeks from the 24th to the 6th of next month as the 'Employee Walking Donation Campaign Week (Kia Movement Week)' and will carry out special donation activities.

Kia has set the direction as ‘Donation through Movement, for Movement’ and ‘Realizing Low-Carbon Living Rules through Walking (Environment),’ and plans to conduct this campaign aiming to accumulate a total of 150 million steps (donation of 150 million KRW) by donating 1 KRW for every step taken by employees.

To this end, Kia will encourage all employees at domestic workplaces to participate in the campaign and collaborate with the step-recording platform company ‘Big Walk’ and the volunteer organization ‘Korea Volunteer Culture.’

Kia plans to use the funds raised through this campaign to donate mobility aids for low-income people with physical disabilities.

A Kia official said, "We have launched a voluntary employee sharing campaign to spread positive movement in society," adding, "We will continue to carry out various sharing activities every anniversary in the future."

This content was produced with the assistance of AI translation services.