SSG.com will sell about 20 popular luxury brand Montblanc products through 'SSG Live' on the 24th.

SSG.com will sell about 20 popular luxury brand Montblanc products through 'SSG Live' on the 24th.

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[Asia Economy Reporter Lim Chun-han] SSG.com announced on the 23rd that it will sell about 20 popular products from the luxury brand Montblanc through its live commerce channel 'SSG Live' at 8 p.m. on the 24th.


Representative products include wallets, belts, and bags from Montblanc's 'Sartorial' collection, which features the signature design with Saffiano leather and is highly preferred among male office workers in their 20s and 30s. Writing instruments, such as fountain pens popular as gifts, will be exclusively presented in a limited edition inspired by Jules Verne's novel "Around the World in 80 Days."


To commemorate this live broadcast, SSG.com will sell all products available at the official Montblanc store at a 5% discount from the regular price for one week from the day of the broadcast until the 30th. Customers who watch the broadcast for more than 5 minutes will receive a 5% discount coupon applicable only to the broadcast products, which can be used in combination with other discounts.


Various gifts will be prepared depending on the purchased products or amount. All customers who purchase limited edition writing instruments will receive a Montblanc notebook, and customers who purchase over 300,000 KRW or 600,000 KRW will be given a smartphone iRing engraved with the Montblanc emblem and a set of three travel pouches, respectively.


Customer participation events available only during the broadcast time are also prepared. Six customers (three each) who answer quizzes presented in the chat window correctly or participate in the comment event will be selected by lottery to receive small gifts, and the top three customers with the highest purchase amount on the day of the broadcast will receive Montblanc key holders as prizes.


An SSG.com official said, "Starting with this broadcast, we have expanded the scope of live commerce content, which was mainly operated around luxury beauty products, to fashion and accessories as well. We plan to continue introducing brand products that can only be found on SSG.com."



Meanwhile, SSG.com will hold a 'Luxury & Electronics Pre-Summer Sale' promotion from the 24th to the 30th, offering overseas luxury brands and popular seasonal home appliances at special prices.


This content was produced with the assistance of AI translation services.

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