Homeplus Launches Two Premium Bread Varieties 'The Joeun Butter'

Homeplus announced on the 21st that it has launched two types of premium bread in the 'The Joeun Butter' series made with New Zealand Anchor Butter. Models are showcasing 'The Joeun Butter Croissant' and 'The Joeun Butter Roll' at the Homeplus Gangseo store in Deungchon-dong, Seoul, on the 21st.

'The Joeun Butter Croissant' and 'The Joeun Butter Roll' Made with New Zealand Anchor Butter
30% Discount on Online Orders Until the 22nd

[Asia Economy Reporter Kim Yuri] Homeplus announced on the 21st that it has launched two premium bread products in the 'The Joeun Butter' series made with New Zealand Anchor Butter.

The newly released 'The Joeun Butter' series includes 'The Joeun Butter Croissant' and 'The Joeun Butter Roll.' The 'The Joeun Butter Croissant' uses 100% New Zealand Anchor Butter made from milk, resulting in a moist and soft texture. You can enjoy the unique crispy texture of the croissant and the rich flavor of butter. The mini size (10 pieces) is sold for 6,990 KRW per box, and the big size (6 pieces) is sold for 7,990 KRW.

Previously launched on the 29th of last month, the 'The Joeun Butter Roll' is made with New Zealand Anchor Butter and 1A grade white milk. It is sold for 3,290 KRW (8 pieces) and 5,990 KRW (16 pieces) per bag.

Until the 22nd, Homeplus online is also holding a discount event for the Homeplus bakery 'Montblancje.' Including the newly released 'The Joeun Butter Croissant' and 'The Joeun Butter Roll,' all Montblancje bread products are sold at a 30% discount for online order delivery stores 123 only. Sales of Montblancje's meal replacement breads such as morning rolls, croissants, bread loaves, and bagels increased by about 18% compared to the same period last year.

Yoo Jeong-hee, Deputy Head of Homeplus Bakery Product Planning & Development Team, said, "We planned the 'The Joeun Butter' premium bread series to increase consumer satisfaction with excellent quality and reasonable prices." She added, "We plan to actively expand the product line to include Montblanc and Castella in the future."

This content was produced with the assistance of AI translation services.