Lamborghini, First HEV in 2023 and First Pure EV by Late 2020s

Electric Vehicle Roadmap 'Direzione Cor Tauri: Toward the Heart of Taurus' Announced

[Asia Economy Reporter Yu Je-hoon] Lamborghini has established a mid- to long-term roadmap for electrification. The company plans to launch its first hybrid electric vehicle (HEV) in 2023, electrify its entire lineup by the following year, and introduce its first pure electric vehicle by the late 2020s.

According to industry sources on the 20th, Stephan Winkelmann, Chairman and CEO of Lamborghini, announced the roadmap for electrification and carbon emission reduction, titled "Direzione Cor Tauri," during an online conference held at the headquarters.

The strategy consists of three phases. First, Lamborghini plans to release models paying homage to historic vehicles that embody the brand's DNA under the motto "A Tribute to the Internal Combustion Engine" by next year, and introduce two new V12 models within this year.

Secondly, in 2023, the company will unveil its first HEV model and complete electrification of all lineups by the end of 2024. To achieve this, Lamborghini will invest a total of 1.5 billion euros (approximately 2 trillion KRW) in research and development over the next four years. The company stated this is the largest investment in Lamborghini's history. Through this electrification, Lamborghini aims to reduce CO2 emissions from related products by up to 50% by 2025.

Finally, by the late 2020s, Lamborghini will launch its fourth model and first pure electric vehicle. Lamborghini stated, "The new car (electric vehicle) will also showcase the best-in-class performance unique to Lamborghini."

Chairman Winkelmann said, "Engines delivering the highest performance have been regarded as a symbol of Lamborghini's technology. This tradition is an uncompromising top priority even in the process of electrification." He added, "To achieve this goal, we will make the largest investment in the brand's history and will not disappoint Lamborghini's customers and fans."

This content was produced with the assistance of AI translation services.