Tourism Organization Launches Busan Night Tourism Brand 'Byeolbada Busan'

Busan Yeongdo-gu Huinnyeoul Culture Village, a travel destination related to 'Byeolbada Busan'.

[Asia Economy Reporter Donghyun Choi] The Korea Tourism Organization announced on the 17th that it has launched the brand ‘Byeolbada Busan,’ which represents Busan’s night tourism, in collaboration with Busan City and the Busan Tourism Organization.

‘Byeolbada Busan’ was selected as the final night tourism brand for Busan through an association word survey and preference poll conducted from March to April on the Korea Tourism Organization’s ‘Korea Travel Easy’ and the Busan Tourism Organization’s ‘Visit Busan’ websites, with participation from over 9,600 members of the public. Going forward, the three organizations will translate Byeolbada Busan into Korean and three foreign languages (English, Chinese, Japanese) and actively utilize it in various night tourism promotional contents.

The organization’s support for promoting Busan’s night tourism has also been fully launched. The Korea Tourism Organization appointed nine members of the Busan-Ulsan regional social media (SNS) reporters group ‘Gabom’ as ‘Byeolbada Busan Supporters’ and began operations on the 15th. These supporters will visit 16 representative night tourism sites in Busan, including Marine City, Huinnyeoul Culture Village, and Dongnae Eupseong, and promote them on SNS.

Additionally, the organization plans to classify Busan’s 16 night tourism sites into four themes and produce online article content to be posted on the Korea Travel Easy and Visit Busan websites, among other promotional materials. Furthermore, it will collaborate with Korail and Busan tourism companies to develop night tourism experience products and promote campaigns targeting online travel agencies (OTA).

Jo Yunmi, head of the Busan-Ulsan branch of the Korea Tourism Organization, stated, “Busan has diverse night tourism content including facilities, scenery, experiences, and entertainment,” adding, “We plan to carry out various promotional marketing projects targeting domestic and international tourists so that Busan can establish itself as Korea’s night tourism mecca.”

This content was produced with the assistance of AI translation services.