[Special Stock] Samsung Publishing, Baby Shark's US Craze Continues Worldwide Broadcast... Will It Conquer the New York Stock Market?

[Asia Economy Reporter Hyungsoo Park] Samsung Publishing is showing strong performance. It appears that the rising corporate value expectations of its affiliate SmartStudy have influenced the stock price.

At 9:23 a.m. on the 17th, Samsung Publishing was trading at 44,350 KRW, up 7.26% from the previous trading day.

SmartStudy was recognized as the 13th unicorn company in Korea in April when it secured investment with a corporate value of 1 trillion KRW. Amid growing expectations for a New York Stock Exchange listing, positive forecasts are gaining momentum due to the success of the 'Baby Shark's Big Show!'

On this day, the global content company SmartStudy announced that it will expand the worldwide broadcast of the 2D animation series 'Baby Shark's Big Show!', co-produced with Nickelodeon, the world's largest kids entertainment channel.

'Baby Shark's Big Show!' will air on Nick Jr. channels in Europe and Oceania, including the UK on the 8th (local time), Australia on the 17th, and Italy on the 24th. It will also be released domestically in the second half of this year. Furthermore, it will be sequentially broadcast in Southeast Asia, South America, the Middle East, and Africa, expanding its stage globally to capture the attention of viewers worldwide.

First premiered on March 26 on the U.S. Nickelodeon channel, 'Baby Shark's Big Show!' has gained immense popularity since its launch. It ranked first in viewership ratings among children aged 2 to 5 on its first day (Nielsen, nationwide basis) and has accumulated 11 million viewers on Nickelodeon and Nick Jr. channels. Thanks to high ratings, it is scheduled to air every Friday at 12:30 p.m. on Nickelodeon and three times a week on Nick Jr. in the second half of this year, continuing its long run with new episodes.

Kim Min-seok, CEO of SmartStudy, said, "Starting with 'Baby Shark's Big Show!' in collaboration with Nickelodeon, we will present a diverse lineup of family content that children worldwide and their families can enjoy together, further strengthening our IP competitiveness in the global market."

The 'Pinkfong Baby Shark Dance' video, which became the first Korean video to rank number one in global YouTube views in November last year, has surpassed 8.5 billion views as of May, continuing its global phenomenon. SmartStudy is active in the content market, covering both short-form and long-form content.

Following Coupang's successful listing on the New York Stock Exchange, market expectations have grown that SmartStudy could also enter NASDAQ. Samsung Publishing, the second-largest shareholder holding 18.59% of SmartStudy's shares, saw its stock price fluctuate. CEO Kim Min-seok is the eldest son of Samsung Publishing CEO Kim Jin-yong. The largest shareholder is CEO Kim Min-seok, holding 19.46% of the shares.

This content was produced with the assistance of AI translation services.