SK Broadband Launches 'ShortPick', a 10-Minute Guide to Latest Movies and Dramas

Movie and drama specialist YouTubers introduce
plot summaries and key scenes of works

[Asia Economy Reporter Cha Min-young] SK Broadband announced on the 9th that it has launched the content guide program ‘ShortPick,’ featuring content around 10 minutes long, on ‘B tv’ and ‘B tv Mobile.’ ShortPick is a compound word combining ‘Short’ and ‘Pick.’

SK Broadband confirmed that customers are becoming accustomed to short content and have a demand to lightly preview the core of long-form movies and drama genres before making a choice. Reflecting this customer demand, they planned ShortPick, a short-form movie and drama review and recommendation program.

Famous movie and drama review YouTubers deliver the story immersively along with key scenes from the works. Customers can enjoy movies and dramas interestingly in a short time through narration and witty subtitles. They can also savor interpretations and hidden stories of the works, such as the background, relationships between characters, important clues, and meanings of specific scenes or objects.

ShortPick can be found in the ‘OCEAN Movie Reviews as Fun as Movies’ menu on the SK Broadband B tv ‘Movie Home’ screen and in the ‘Movies’ and ‘Clips’ menus on B tv Mobile. If customers want to know more detailed stories about the works introduced by ShortPick, they can watch the full version of the original content.

Starting with 330 titles this month, SK Broadband plans to add 100 titles every month from next month. They also plan to continuously expand the scale of about 10 YouTubers currently collaborating and introduce content hosted directly by in-house members who are movie and drama enthusiasts.

Kim Hyuk, Head of Media Strategy at SK Broadband, said, “ShortPick was created to provide a platform where customers can preview and choose masterpieces they want.” He added, “We expect it to become a content guide that allows customers to select lesser-known masterpieces and feel the thrill.”

Meanwhile, SK Broadband also operates its own movie recommendation programs ‘Yeonghwadang’ and ‘MovieBig.’

This content was produced with the assistance of AI translation services.