BTS 'Butter' Concept Clip.

BTS 'Butter' Concept Clip.

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[Asia Economy Reporter Lee Seon-ae] Yuanta Securities announced on the 6th that it maintains a 'Buy' rating on HYBE and raises the target price from 346,500 KRW to 350,000 KRW. This is due to expectations for quarterly earnings.


First, BTS's digital single will be released on May 21, and a Japanese best album on June 16. Following that, TXT's 2nd full album (May 31) will also be released. Previously, most of the main artists resumed activities, including SEVENTEEN's 3rd Japanese single (April 21) and ENHYPEN's 2nd mini album (April 26).


In the third quarter, Itaka Holdings' earnings are expected to positively impact consolidated results. With the seasonal peak in the second quarter, various album releases and online/offline concerts are anticipated, and the effect of YG and Itaka Holdings artists joining Weverse is expected to be fully reflected. In particular, royalty income related to the BTS universe drama prepared by Chorokbaem is also expected during the second quarter.


The key indicators that will determine the stock price direction are expected to be Weverse's MAU and ARPPU metrics. Seongho Park, a researcher at Yuanta Securities, explained, "The number of Twitter followers of BTS, the anchor content, is continuously increasing, confirming the expansion trend of the light fandom. Based on the performance of BTS's upcoming English version single 'Butter,' if new BTS content is exposed on Weverse, the upward trend of Weverse's MAU is expected to gain momentum again." He added, "Furthermore, if major artists from YG and Itaka Holdings join Weverse, the value of Weverse, which is solidifying its position as a leading entertainment platform, is expected to be prominently highlighted."



[Click eStock] "BTS Digital Single Butter Released"... HYBE, Quarterly Earnings Expectations High View original image


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