Pulmuone Launches 'Tofu Crumble Rice Bowl Sauce'

[Asia Economy Reporter Lim Hye-sun] Pulmuone Foods announced on the 3rd that it has launched a plant-based sauce home meal replacement (HMR) “Tofu Crumble Rice Bowl Sauce,” which provides nutrition with high-protein tofu while enhancing texture for consumers who prioritize health and the environment after COVID-19.

This product is the fourth plant-based offering following Pulmuone’s declaration last month as a leading company in plant-based foods, in line with its long-term roadmap, after the “Tofu Noodle KIT,” high-protein plant-based “Tofu Bar,” and high-protein “Tofu Tender” made from knot tofu.

Pulmuone’s plant-based food business strategy aims to embody LOHAS (Lifestyles of Health and Sustainability) values by minimizing the use of meat for health and environmental reasons and providing foods and diets made from plant-based ingredients to promote health and sustainability.

The “Tofu Crumble Rice Bowl Sauce” is a plant-based rice bowl sauce that can be safely enjoyed by flexitarians who selectively practice vegetarianism for health and environmental reasons, as well as consumers seeking a convenient and healthy meal. It uses a plant-based sauce base with high-protein tofu crumble instead of pork or beef to create a meat-like texture.

“Tofu Crumble” is a savory processed tofu made by finely chopping firm high-protein tofu and removing moisture as much as possible through two processing steps to achieve a texture similar to ground meat. The Tofu Crumble Rice Bowl Sauce is an RTH (Ready To Heat) product, one of the easiest to prepare among convenience foods, allowing consumers to simply heat and serve it over rice.

The newly released products come in three varieties: direct-fire Jjajang, coconut curry, and Thai-style Krapow. Each is priced at 2,900 won.

This content was produced with the assistance of AI translation services.