Pajama Brand Irusida Pop-up Store.

Pajama Brand Irusida Pop-up Store.

View original image

[Asia Economy Reporter Lim Chunhan] Shinsegae Department Store announced on the 3rd that it will hold the 'Sweet Home Kids Fair' at the 7th floor event hall of the main store until the 9th, showcasing family pajamas, play mats, and more.


During the event, a pop-up store for the children's living brand Elim and the pajama brand Irushida will be open, offering discounts of up to 60%. The eco-friendly children's brand Elim has prepared mesh mats and play mats featuring character designs that children love. The family pajama brand Irushida, which uses 100% domestic fabrics, offers short-sleeve pajamas for children and adults at reasonable prices.


For parents interested in their children's education, special discounts are available on one-day membership passes for the English kids cafe 'Promom Kinder.' From now until the 9th, Promom Kinder at the main store will offer English book reading classes with native speakers for children every day from 2 PM to 4 PM. Up to three children can participate, and those who sign up for a regular membership during the event period can receive up to a 15% discount.



Lee Jungwook, head of Shinsegae Department Store's main branch, said, "As the stay-at-home trend continues, more customers are looking for products that children can wear and study in indoors," adding, "We will continue to present differentiated content that meets various lifestyle demands."


This content was produced with the assistance of AI translation services.

© The Asia Business Daily(www.asiae.co.kr). All rights reserved.

Today’s Briefing