Market Research Firm SA Announces Q1 Statistics

Source=Strategy Analytics (SA)

Source=Strategy Analytics (SA)

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[Asia Economy Reporter Cha Min-young] The global tablet PC market showed the steepest growth in eight years since 2013, driven by the strong performance of Apple and Samsung Electronics.


According to global market research firm Strategy Analytics (SA) on the 29th (local time), tablet PC shipments in the first quarter of this year reached 45.8 million units, a 44% increase compared to the previous year. This is more than 10 million units higher than the 31.9 million units shipped in the same period last year. The growth rate is the highest in eight years.


Apple ranked first, selling 16.8 million units, a 76% increase in shipments compared to the previous year. In particular, Apple's overall market share rose by 6.5 percentage points from the previous year to 36.7%, increasing its market dominance.


Samsung Electronics, ranked second, grew 75% with 8.3 million units, while Amazon and Lenovo each shipped 3.8 million units, increasing 37% and 138% respectively compared to the previous year. However, China's Huawei saw a 33% decline to 2 million units due to purchase avoidance caused by U.S. sanctions and other factors.


SA analyzed that tablet PCs are gaining attention as devices that enhance productivity amid the widespread adoption of remote work.



SA stated, "Our survey results show that people's perception of remote work remains positive even when considering the pros and cons after COVID-19 restrictions end."


This content was produced with the assistance of AI translation services.

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