Emart24 Offers Monthly Buyer-Selected Fruit Discounts and Expands Vegetable Selection to Over 20 Varieties

Emart24 Fresh Produce Sales Up 40-60% in Past 3 Years
More Single- and Two-Person Households, Increased Home Cooking and Drinking Drive Convenience Store Purchases
Monthly Deep Discounts on Buyer-Selected Fruits, Vegetable Selection Expanded to Over 20 Varieties

[Asia Economy, Reporter Kim Yuri] More customers are purchasing fresh produce such as fruits and vegetables at convenience stores.

Emart24 announced on April 30 that its annual fruit sales increased by 60% in 2019 and 64% in 2020 compared to the previous year, and have already recorded a high growth rate of 52% so far this year (as of April 28). Vegetable sales have also grown by more than 40% each year.

This trend is attributed to structural changes in society, such as the increase in single- and two-person households, as well as the impact of COVID-19, which has led more customers to enjoy home-cooked meals and drinks. These customers are purchasing fresh produce at nearby convenience stores for easy cooking or desserts.

In response to this trend, Emart24 has launched initiatives to scale up its fresh food offerings, including the "Fruit of the Month" marketing campaign, where fruits selected by buyers are offered at discounted prices each month, and by expanding its vegetable product lineup. For May, Emart24 has selected "Cheongsong Dimples Apples" (4 pieces, 800g, 3,900 won) as the Fruit of the Month and is offering them at a special price, aiming for the lowest price in the distribution industry.

Cheongsong Dimples Apples are products that, despite having minor blemishes, are equal in taste and freshness to regular apples and are offered at a budget-friendly price. From May 1 to 7, during the seven-day market period, they will be sold as a "buy one, get one free" deal. Customers can purchase eight Cheongsong apples for 3,900 won, or 490 won per apple. From May 8 to 31, customers who purchase Cheongsong Dimples Apples will receive a free bottle of Haru e-Liter water (2L).

Emart24 stated that it plans to continue the monthly "Fruit of the Month" marketing campaign, as customer response to fruit discounts has been positive. For April, Seongju Chamoe (Korean melon), which was featured as the Fruit of the Month, ranked second in popularity after the Minsheng Banana and boosted fruit category sales by more than 20% compared to the previous month.

Along with fruit discounts, Emart24 has also significantly expanded its vegetable offerings to over 20 varieties. The store now carries vegetables frequently used as ingredients, such as green onions, garlic, onions, chili peppers, and potatoes, as well as a diverse range of products not commonly found in convenience stores, including assorted leafy vegetables for wraps, chives, zucchini, and crown daisy.

Park Sanghyun, fresh food buyer at Emart24, said, "As more customers purchase fruits and vegetables at nearby convenience stores, we are striving to attract fresh food shoppers to Emart24 by offering fruit discounts and diversifying our vegetable selection."

This content was produced with the assistance of AI translation services.