Shinsegae Department Store Wins Grand Prize in Eco-Friendly Campaign at the iF Design Award 2021

Shinsegae Department Store was selected as a winner of the Communication category at the iF Design Award 2021.

[Asia Economy Reporter Lim Chunhan] Shinsegae Department Store announced on the 29th that it has been selected as a winner of the main prize in the Communication category at the 'iF Design Award 2021,' one of the world's top three design awards. The awarded works include two projects: the eco-friendly campaign design conducted in 2019 and the Chuseok campaign branding in 2020.

The iF Design Award is an international design award organized by the International Forum Design, a non-profit independent design institution based in Germany. Established in 1953 and continuing for 68 years, it is a prestigious award globally recognized for its authority and credibility, often referred to as the Academy Award in the design field. Along with Germany's Red Dot Design Award and the United States' IDEA Design Award, it is included among the world's top three design awards.

Among the awarded works, the eco-friendly campaign ‘Shinsegae Loves the Earth’ was a project conducted on World Environment Day in 2019. The campaign is characterized by creating characters named Ipureum and Sinchorok to make a somewhat heavy topic approachable and friendly. The eco-friendly production process also attracted attention. Shopping bags were produced using recycled paper printed with one-color soy ink to emphasize environmental protection, and reusable shopping bags were made using a material called Ripet, which is recycled from PET bottles.

To commemorate this award, Shinsegae Department Store plans to launch a newly made eco bag in June. The product is created in collaboration with Chosun Hotel & Resort by collecting premium linen bedding used in the hotel. After washing and maintenance, the eco bag is reborn by applying Shinsegae’s eco-friendly characters.

A Shinsegae Department Store official said, “Shinsegae Department Store’s eco-friendly and Chuseok campaigns have been awarded at the internationally recognized iF Design Award,” and added, “We will continue to communicate with customers through Shinsegae’s unique sophisticated yet friendly design sensibility.”

This content was produced with the assistance of AI translation services.