Koreacenter Malltail, Weihai Logistics Center Emerging as a Hub for Direct Shopping from China

Koreacenter China Malltail Weihai Logistics Center.

[Asia Economy Reporter Lim Chunhan] Korea Center announced on the 28th that the Weihai logistics center in China, part of the Malltail platform, has rapidly emerged as a hub for direct purchases from China, with shipments including fulfillment increasing by 65% in the first quarter of this year compared to the same period last year.

The Weihai logistics center, relocated and expanded from the Shanghai logistics center in August 2019, has a building area of 24,863 m² (7,521 pyeong), equivalent to the size of 3.5 soccer fields. It is about 18 times larger than the former Shanghai logistics center and is the largest among the nine centers in seven countries operated by Malltail. Both Dashuibo Airport and Sudao Port are accessible within 30 minutes, and it is also very close to Incheon Port, offering a geographical advantage where sea transport can reduce shipping costs to as low as one-tenth compared to air transport. The center has introduced its own X-ray equipment to check for product damage and hazardous materials before shipment and has implemented the latest conveyors and a systematic automation system.

In the first quarter of this year, the most frequently directly purchased items through the China logistics center were spring and autumn clothing and accessories, Xiaomi’s Mijia portable mini electric air pump, Waterpulse’s electric oral irrigator V300, Deerma VC01 cordless vacuum cleaner, and low-noise vacuum cleaners. The biggest trend change in direct purchases from China was in electronic products. There was a sharp increase in direct purchases of cost-effective home appliances centered on vacuum cleaners and air purifiers.

A Malltail representative said, “As the cost-effectiveness of Chinese products improves, demand for direct purchases from China continues to increase. In particular, we will do our best to establish ourselves as a Northeast Asia logistics hub by providing fulfillment services for purchasing agents and Chinese export businesses.”

This content was produced with the assistance of AI translation services.