Lotte Chilsung Beverage Launches 'Kkaesukkang Hwan'

[Asia Economy Reporter Seungjin Lee] Lotte Chilsung Beverage announced on the 27th that it has launched the second product of Kkaesukkang, which was released in 2019, called ‘Kkaesukkang Hwan,’ featuring portability and convenience.

The newly released ‘Kkaesukkang Hwan’ is a stick-type product that is easy to carry, with a 4mm pill size that is easy to swallow and is infused with the unique orange scent of Kkaesukkang, allowing consumers to enjoy it without burden. Additionally, it contains seven Jeju-sourced ingredients effective for hangover relief, including green tea leaves, five types of seaweed, tangerine peel, and patented hangover relief ingredients, helping to alleviate hangovers before and after drinking.

The package features the trademark Dolharubang holding a tangerine, emphasizing the product’s identity from the original ‘Kkaesukkang.’

A representative from Lotte Chilsung Beverage said, “This product reflects consumers’ desire for convenience in carrying and taking hangover remedies,” and added, “We hope it will serve as an opportunity to further strengthen the ‘Kkaesukkang’ brand in the already saturated hangover remedy market.”

Meanwhile, since its launch in 2019, ‘Kkaesukkang’ has recorded sales of 8.4 million cans in just 1 year and 4 months (as of March 2021), gaining positive responses from consumers.

This content was produced with the assistance of AI translation services.