Samsung Card Signs Strategic Business Partnership Agreement with Bogoplay

Collaboration on Joint Marketing and Item Data Construction Based on LINK Platform

Kosangkyung, Executive Director of Samsung Card (right), and Ryuseungtae, CEO of Bogoplay, are taking a commemorative photo after signing a strategic business partnership agreement.

[Asia Economy Reporter Ki Ha-young] Samsung Card announced that it has signed a strategic business partnership agreement with the live commerce platform company 'BogoPlay' at the Samsung Headquarters Building in Jung-gu, Seoul.

The signing ceremony held on the 16th was attended by Samsung Card Executive Director Go Sang-kyung, BogoPlay CEO Ryu Seung-tae, and other officials. The two companies plan to conduct various joint marketing activities using Samsung Card's big data capabilities and BogoPlay's live commerce platform.

In particular, based on Samsung Card's big data link platform, the two companies agreed to carry out ▲ joint marketing to expand the user base of both companies ▲ participation in the government data voucher support project ▲ data analysis and utilization through item data construction.

BogoPlay was selected as an outstanding company in the '1st Samsung Financial Open Collaboration' held last year and has been collaborating with Samsung Card. Since starting Samsung Card big data marketing in August last year, BogoPlay has achieved results such as approximately 35 times increase in sales and about 12 times increase in membership as of February this year compared to August last year.

In addition, Samsung Card and BogoPlay are also working together to promote mutual growth by pioneering sales channels for small and medium-sized merchants and startups using big data marketing and live commerce platforms.

A Samsung Card official said, "Through collaboration utilizing the capabilities of both companies, we plan to continuously provide benefits that satisfy customers."

This content was produced with the assistance of AI translation services.