Hyundai Motor and Kia Win 15 Design Awards at iF Design Awards

E-Pit Ultra-Fast Charger Design Wins 'Gold Prize'

[Asia Economy Reporter Yu Je-hoon] Hyundai Motor Company and Kia announced on the 18th that they won a total of 15 design awards across 5 categories at the '2021 iF Design Award' organized by the German International Forum Design.

First, the design of the ultra-fast charger for Hyundai Motor Group's ultra-fast charging brand E-Pit received the Gold Award, given to 75 works out of over 10,000 entries. This charger also won the main prize at the 2021 Red Dot Design Award last month.

In the product category, Kia Sorento won the main prize. In the communication category, Hyundai X BTS collaboration goods, Hyundai COVID-19 campaign, 2020 Hyundai planner and calendar, 2020 sustainability report, Channel Hyundai, and Hyundai Blue Link app received 7 awards.

Additionally, in the architecture category, the Cheonan Global Learning Center won an award; in the user interface category, Hyundai Infotainment System, Genesis Infotainment System, and Channel Hyundai each received awards. In the professional concept category, the concept car Prophecy and the augmented reality metaverse service concept ALICE were awarded.

A Hyundai Motor Company and Kia representative said, "From products to brand communication, we will continue to focus our capabilities not only on technology but also on design to provide new customer experiences."

This content was produced with the assistance of AI translation services.