CU, 6 New Vegetables Including Green Onions and Perilla Leaves... 20% Discount Sale This Month

CU has introduced six new types of vegetables, including green onions, perilla leaves, assorted wraps, spicy chili peppers, and cucumber-flavored chili peppers.

[Asia Economy Reporter Lim Chunhan] CU announced on the 8th that it has introduced six new types of vegetables including green onions, perilla leaves, assorted ssam, spicy chili peppers, and cucumber-flavored chili peppers, and will sell them at a 20% discounted price until the 30th.

These products are up to 55% cheaper compared to large supermarkets. The price of green onions at CU is 40 KRW per 10g, which is less than half the price at large supermarkets. It is also more than 40% lower compared to the regular selling price of 2,500 KRW. Spicy chili peppers and cucumber-flavored chili peppers are 40% and 25% cheaper respectively, and the price of perilla leaves is about 36% lower at 320 KRW per bundle compared to large supermarkets.

CU reduced the existing four-stage distribution structure to a simpler one from farm → partner company → store, lowering the intermediate margin. Additionally, to offer the best products, CU partnered with Maninsan Nonghyup Sanji Distribution Center, the top vegetable distribution channel among nationwide Nonghyup cooperatives.

A BGF Retail official said, “The variety of vegetables handled at convenience stores has diversified to the level of large supermarkets and is offered at reasonable prices, helping consumers make economical purchases, which has recently led to a significant increase in related sales. As customer consumption patterns change, convenience stores are launching various products to enhance customer convenience.”

This content was produced with the assistance of AI translation services.