LG Hausys Launches Three New Products in Aurora Series
[Asia Economy Reporter Choi Dae-yeol] LG Hausys launched three new products in the artificial marble ‘Hi-Macs Aurora’ series on the 7th. Named Ecru, Frost, and Midnight, the series features vein patterns that naturally express flows similar to the grain of leaves.
This series initially launched with six types in June 2019, followed by six more last year, and now three additional types, bringing the total to 15. The Hi-Macs Aurora series is designed to replicate the natural marble patterns resembling the aurora seen in polar regions on artificial marble, gaining popularity both domestically and internationally. It is a flagship product accounting for about 20% of the company’s total artificial marble sales.
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The company explained that the new products evenly and stably distribute the unique patterns of natural marble throughout the entire product, allowing for natural finishing of joints created during the visible processing stage. LG Hausys holds about a 20% share of the global artificial marble market, ranking second after the US-based DuPont.
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