Carrot Insurance "Disco Queen Ad Reaches 1 Million Views on YouTube in Just One Day"
Carrot Insurance announced on the 5th that its newly launched advertising campaign surpassed 1 million views on YouTube within a day.
View original image[Asia Economy Reporter Oh Hyung-gil] Carrot General Insurance announced on the 5th that its newly launched advertising campaign surpassed 1 million views on YouTube within a day.
The advertisement combines a familiar disco song with actress Shin Min-a's fresh disco queen image, resulting in rapid viral spread. It also presents the key feature of Per Mile Auto Insurance, 'pay monthly only for the distance driven,' in the form of a hook song.
Carrot General Insurance has been providing content tailored to various age groups and demographics, such as producing an introduction video for Per Mile Auto Insurance with singer Min Kyung-hoon through the Jukebox channel operated by Studio Lululala.
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A Carrot General Insurance official stated, "As a digital general insurance company, we are focusing on promoting Per Mile Auto Insurance through various channels, considering the influence of online platforms."
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