GS25, Brave Girls Online Fan Meeting... Strengthening Interactive YouTube Content
[Asia Economy Reporter Lim Chun-han] GS25 announced on the 1st that it will hold an online fan meeting with Brave Girls on the 7th.
Prior to the online fan meeting, GS25 held a two-line acrostic poem comment event themed around the abbreviation of Brave Girls, 'Ppeugel,' until the 31st. Among the participants, three winners selected by lottery will have the opportunity to have a one-on-one video call with Brave Girls on the day of the online fan meeting.
GS25 is expanding interactive entertainment content on its YouTube channel by featuring new concept content and cast members from various fields. This is GS25's strategic policy to strengthen communication with subscribers and expand its 'Jjinfan' (true fans). On the 30th, a YouTube content featuring GS Retail President Cho Yoon-sung was released, drawing great attention.
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A GS25 official said, “The content planned and operated on the YouTube channel, focusing on strengthening communication and expanding true fans, seems to be forming a high level of empathy with subscribers,” adding, “We aim to create a virtuous cycle where subscribing to the channel through interactive entertainment content naturally leads to brand favorability.”
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